Rich Theory




The term media refers to the tools used to store and communicate information. Western history has seen a very interesting evolution in media. This index page links the chapters on the evolution of media as it is presented in Rich Theory.

Many people only use the term media for artificial means of communication. This index page starts with oral history.

Oral History

At some point in prehistory, mankind refined the ability to speak with verbal words and gestures.

Oral communications do not leave evidence so it is impossible for historians to trace the evolution of ideas through societies dependent on oral history for the transduction of culture.


Humans can communicate with anything we touch. Archaeology is a science that pieces together ancient societies from physical evidence left behind.

Written History

The invention of writing greatly expanded the ability of people to develop and communicate their ideas.


Printing technology allows for the mass production of written and other visual forms of communication.

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